About SmileBack Gambia

SmileBack Gambia was born from a simple belief: every Gambian deserves access to fast, reliable, and engaging news coverage. In a world moving at digital speed, traditional media couldn't keep up with the stories that matter most to young Gambians.

We started on TikTok, hosting programs, going live and conducting interviews with local personalities and experts. The response was overwhelming. Today, with over 500,000 followers, SmileBack has become the go-to source for breaking news in The Gambia on TikTok.

Our mission is simple: give a voice to Gambia's new generation and make quality journalism accessible to everyone with a smartphone.

Our Vision

To be the most trusted and most watched digital media platform in The Gambia. A platform that reflects the diversity, ambition, and spirit of the Gambian people.

Social Impact

Beyond news, SmileBack is a platform for change. We amplify community stories, support local artists, and give platforms to voices that would otherwise go unheard. Every view, every share, every comment is part of a larger conversation about Gambia's future.